RUNR

This project involved creating a strong, recognizable brand identity for RUNR that communicates its core values of speed, reliability, and modern convenience, ensuring the brand stands out in the construction and logistics market.

STORY

RUNR is an innovative app that revolutionizes the process of ordering and delivering building materials. Serving the Denver metro area, RUNR allows builders to easily order and track materials, ensuring that jobs keep moving without delays. Whether it’s a quick material pick-up or a large delivery, RUNR connects users with drivers to make sure the job gets done efficiently.

CHALLENGE

RUNR required a brand identity that clearly communicated its unique value proposition while appealing to both its user base of builders and its network of drivers. The challenge was to create a cohesive brand that would resonate in the competitive construction and logistics industries, emphasizing efficiency, reliability, and modernity.

SOLUTION

To meet the challenge, I developed a comprehensive branding strategy that included a dynamic logo, consistent typography, and a strong color palette. The logo features a bold "R" that suggests motion and speed, encapsulating the essence of RUNR’s fast, efficient service. The color palette was chosen to evoke confidence, urgency, and professionalism, aligning with the brand's promise of timely and reliable delivery services. The site style was also designed to be intuitive and user-friendly, with clear, bold typography and streamlined navigation to ensure seamless interaction.